In 2009, Alessandra Bray founded the Avanzi brand. The name evokes the idea of moving forward, of transforming what remains into something new, evolved, and surprising. 
Alessandra has developed a personal technique capable of reducing cardboard to embroidery “threads” or woven rushes, giving life to lamps with a strong evocative impact, where light and shadow become the protagonists of a sensory story. 

Each piece is the result of a meditative and manual process: Alessandra carefully follows all the stages, from cutting to assembly, with the aim of innovating, respecting the environment, and constantly improving through research.

‘If the idea isn't absurd at first, then there's no hope of it ever coming true’.